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Apple deepens AI strategy by integrating Google Gemini
Apple partnered with Google’s Gemini to enhance Siri and next-generation AI features, strengthening its competitive position in consumer artificial intelligence.
Apple selected Google’s Gemini AI models to power Siri and upcoming Apple Intelligence features, marking a significant shift in its AI roadmap. The partnership aims to enhance conversational abilities, on-device intelligence, and contextual understanding across Apple devices. The move reflects Apple’s strategy to accelerate AI capabilities while maintaining privacy controls, amid rising competition in consumer-facing artificial intelligence.