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AI boosts performance narrative in subdued IT sector quarter
AI adoption strengthens amid a slow quarter for Indian IT giants.
In a quarter when growth was modest for India’s top IT firms, Artificial Intelligence (AI) emerged as a key differentiator, with executives noting it has shifted from experimentation to practical deployment. AI and digital services now make up a significant portion of total revenue, shaping deal pipelines and delivery models, even as traditional tech spending stays cautious on non-essential projects amid broad sector challenges.