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Dessert startup secures Shark Tank deal, signaling niche consumer interest
A Shark Tank deal underscores rising interest in niche consumer startups leveraging strong branding and targeted growth strategies.
A dessert focused startup gained attention after securing an investment deal on Shark Tank India, choosing strategic partners over established sharks. The episode highlighted evolving investor preferences toward differentiated consumer brands with strong storytelling. Market watchers note that media visibility continues to play a meaningful role in brand building for early stage consumer startups.