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Mutual Funds Launch Rural-Focused Schemes as India’s Hinterland Gains Momentum

The Statistics Ministry shows India’s rural economy expanding steadily, with agricultural gross value added averaging 5 percent over the four quarters ending June 2025. Manufacturing grew slightly slower at 4.6 percent, but strong rainfall and improved agricultural output have boosted rural demand. In response, major fund houses are rolling out rural-oriented schemes to tap into this cycle. ICICI Prudential and Kotak Mahindra Mutual Fund have launched Rural Opportunities Funds in 2025, targeting companies benefiting from rising consumption in non-urban regions.
Companies:
- ICICI Prudential MF
- Kotak Mahindra MF
- Quantum Mutual Fund
Tags:
- mutual_funds
- rural economy
positive
Mutual Funds Launch Rural-Focused Schemes as India’s Hinterland Gains Momentum

The Statistics Ministry shows India’s rural economy expanding steadily, with agricultural gross value added averaging 5 percent over the four quarters ending June 2025. Manufacturing grew slightly slower at 4.6 percent, but strong rainfall and improved agricultural output have boosted rural demand. In response, major fund houses are rolling out rural-oriented schemes to tap into this cycle. ICICI Prudential and Kotak Mahindra Mutual Fund have launched Rural Opportunities Funds in 2025, targeting companies benefiting from rising consumption in non-urban regions.
Companies:
- ICICI Prudential MF
- Kotak Mahindra MF
- Quantum Mutual Fund
Tags:
- mutual_funds
- rural economy
1 min read
81 words

Fund houses are launching rural-focused schemes as agriculture-led growth, rising non-farm income and increasing rural AUM indicate strong investment participation beyond major cities.
The Statistics Ministry shows India’s rural economy expanding steadily, with agricultural gross value added averaging 5 percent over the four quarters ending June 2025. Manufacturing grew slightly slower at 4.6 percent, but strong rainfall and improved agricultural output have boosted rural demand. In response, major fund houses are rolling out rural-oriented schemes to tap into this cycle. ICICI Prudential and Kotak Mahindra Mutual Fund have launched Rural Opportunities Funds in 2025, targeting companies benefiting from rising consumption in non-urban regions.

The Statistics Ministry shows India’s rural economy expanding steadily, with agricultural gross value added averaging 5 percent over the four quarters ending June 2025. Manufacturing grew slightly slower at 4.6 percent, but strong rainfall and improved agricultural output have boosted rural demand. In response, major fund houses are rolling out rural-oriented schemes to tap into this cycle. ICICI Prudential and Kotak Mahindra Mutual Fund have launched Rural Opportunities Funds in 2025, targeting companies benefiting from rising consumption in non-urban regions.
Companies:
- ICICI Prudential MF
- Kotak Mahindra MF
- Quantum Mutual Fund
Tags:
- mutual_funds
- rural economy
- mutual_funds
- rural economy
- india
- aum
- markets