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Distributor-led assets reshape mutual fund leadership rankings
Industry data shows ICICI Prudential, HDFC, and Nippon India leading non associate distributor AUM, reflecting distributor trust, diversified inflows, and competitive positioning.
ICICI Prudential, HDFC Mutual Fund, and Nippon India Mutual Fund emerged as the top three asset managers by AUM sourced from non associate distributors. The data highlights distributor diversification,reduced reliance on captive channels, and growing independent advisor influence. Industry experts say strong performance, brand trust, and broad product suites helped these fund houses attract sustained third party inflows amid competitive market conditions nationwide overall.