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HDFC Mutual Fund uses street plays to promote financial freedom message
HDFC Mutual Fund launched 79 street plays across India to promote financial freedom and long term investing awareness.
HDFC Mutual Fund marked Independence celebrations with a nationwide campaign using 79 street plays focused on financial freedom. The initiative aimed to simplify investing concepts and encourage disciplined financial planning among retail audiences. Performed across multiple cities, the plays highlighted long term investing, awareness, and informed decision making, with the fund house seeking deeper community engagement through culturally rooted, on ground storytelling formats.