positive
Recently
Gen Z Investors Shift From Cupboards To App Based Gold
Over 1.2 million new digital gold accounts were opened by young investors in January 2026 alone.
For Gen Z, gold isn’t an ornament; it’s a “trackable app asset.” They view value in rupee terms rather than grams.This shift from physical lockers to smartphone screens has created a permanent, tech-savvy buyer class. Digital gold becomes liquid, monitorable, and interactive, allowing younger investors to track performance, plan purchases, and integrate gold into everyday financial decisions, combining traditional wealth preservation with modern digital convenience.