Concept Communications bags key creative role in investor awareness drive

Concept Communications secured the creative mandate for AMFI’s mainline Mutual Funds Sahi Hai campaign, strengthening its position in financial communications. The agency will handle strategy, creative development and nationwide execution to promote investor awareness. Industry observers said the mandate reinforces AMFI’s focus on long term investing education, while highlighting Concept’s experience in mass outreach, regulatory sensitive messaging and integrated campaigns across media platforms nationally globally.