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Twitch creator moves to Kick raise monetization risks
Twitch creator shifts to Kick triggered monetization risk concerns, potentially affecting ad supply, subscriptions, and investor sentiment around streaming platforms.
Twitch creators shifting to Kick raised questions about platform monetization and ad supply as the Nasdaq 100 edged lower near 25,529 points. Deals by influencers like Adin Ross and others may pressure ad impressions and subscriptions if watch time migrates. Investors tracked the retention costs, creator bargaining power, and broader sentiment tied to advertising and subscription revenue models in streaming platforms.