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Hooters stages bankruptcy comeback with new uniforms and simpler menu rollout
Hooters makes a post-bankruptcy comeback with redesigned uniforms and a stripped-down menu to refocus the brand and boost appeal.
Hooters International has unveiled a strategic comeback following its bankruptcy restructuring, introducing redesigned uniforms and a simplified menu aimed at revitalizing the brand and improving customer appeal. The revamped uniforms are intended to modernize the restaurant’s image while maintaining its recognizable style, and the streamlined menu focuses on core offerings to enhance kitchen efficiency and profitability.