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Growing reliance on paid engagement highlights Instagram’s visibility challenge
Falling engagement rates on Instagram are pushing creators and brands to explore paid comment services as a way to improve visibility, credibility, and algorithm-driven reach.
With Instagram now hosting over two billion active users, standing out has become increasingly difficult for creators and brands. Engagement rates have softened over the past year, making comments a critical signal for visibility, credibility, and algorithmic reach. Posts with active comment threads tend to retain viewer attention longer and appear more trustworthy to profile visitors. However, organic comment growth often lags even for consistent, high-quality creators.