McDonald’s tests high-protein menu options to attract health-focused customers

McDonald’s is rolling out high-protein menu trials as shifting consumer habits reshape the fast-food industry. With growing interest in fitness, weight management and protein-rich diets, the company aims to capture health-conscious diners without compromising speed or affordability.Executives say evolving demand, including customers influenced by weight-loss medications, is driving innovation. Early customer feedback has been encouraging,raising expectations that protein-focused offerings could strengthen traffic and sales momentum.