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JetBlue reshapes domestic travel with premium cabin rollout planned for 2026
JetBlue plans a 2026 domestic first class launch, signaling intensified competition among U.S. airlines as carriers race to enhance premium offerings and capture higher-yield demand.
To introduce a new premium first class product on domestic routes starting in 2026, marking a significant shift in its cabin strategy. The move aims to capture higher yield travelers as competition intensifies among U.S. carriers seeking differentiated onboard experiences. Industry watchers say the upgrade could pressure rivals to refresh premium offerings, especially on high demand business routes.