SEBI launches AI-driven multilingual call campaign to promote ‘SEBI Check’ tool

The Securities and Exchange Board of India (SEBI) has launched a pilot AI-enabled multilingual calling campaign to boost awareness of its ‘SEBI Check’ investor verification tool and validated UPI handles.Launched in collaboration with generative AI firm Sarvam, the initiative will reach a sample of individual investors with informational calls explaining how to verify UPI IDs and bank details of SEBI-registered intermediaries before transferring funds. :contentReference[oaicite:0]{index=0}