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Titan steps into lab-grown diamonds with new youth-focused jewellery brand
Titan has launched beYon, its lab-grown diamond jewellery brand, opening its first Mumbai store and signaling a strategic push toward younger, value-conscious jewellery buyers.
India’s leading jewellery maker has entered the lab grown diamond segment with the launch of its new brand, beYon, targeting younger consumers seeking certified stones at more accessible prices. The company will open its first exclusive beYon store in Mumbai on December 29, 2025, with plans to add more outlets in Mumbai and Delhi. The move reflects Titan’s strategy to capture emerging jewellery trends, following another Tata group foray into lab-grown diamonds through Trent’s Pome brand.