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Reddit Posts Higher Fourth-Quarter Profit as Ad Revenue Jumps
Reddit posted higher quarterly profit as advertising revenue rose sharply, reflecting stronger demand and improved monetization.
Reddit reported higher fourth quarter profit as advertising revenue surged, marking a key milestone since its public listing. The social media company benefited from improved ad targeting, higher demand from large brands, and disciplined cost controls. Management said momentum carried into early 2026, with user engagement stable and ad pricing firm, supporting expectations of sustained revenue growth and improving operating margins over coming quarters globally.