Canadian insurers brace for shift away from passive coverage models

Deloitte Canada says the traditional set-and-forget insurance model is rapidly losing relevance as customer expectations evolve. Insurers are being pushed toward continuous engagement, real-time risk monitoring, and personalized coverage enabled by data and analytics. The shift is driven by connected devices, climate risks, and digital platforms, forcing carriers to rethink underwriting, pricing, and long-term customer relationships across the Canadian insurance market.