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Devyani International and Sapphire Foods Merger Seen as Strategic Shift

Devyani and Sapphire Foods’ merger talks could enhance scale and competitiveness in India’s franchise restaurant sector, say analysts.
Devyani International and Sapphire Foods are advancing merger discussions in a move that could reshape the Indian quick service restaurant landscape. Analysts say the potential combination, including key Yum! Brands India franchises like KFC and Pizza Hut, may unlock operational synergies and strengthen pricing and supply chain leverage. Market observers expect the merger to streamline costs and enhance competitive positioning amid rising consumer demand and intensifying competition.