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41 days agoAnthropic Launches ‘Keep Thinking’ Campaign to Broaden Claude’s Reach
Anthropic has rolled out its first major brand campaign for its AI model Claude, titled “Keep Thinking.” The multimillion-dollar campaign aims to reach beyond enterprise users and position Claude as a thoughtful, safe AI assistant for solving complex problems without supplanting human judgement. It includes video spots, premium media placements, and out-of-home advertisements. As competition with OpenAI intensifies, Anthropic hopes to expand mindshare among consumers. The push reflects growing focus on brand and consumer trust in AI.
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41 days agoAnthropic Launches ‘Keep Thinking’ Campaign to Broaden Claude’s Reach
Anthropic has rolled out its first major brand campaign for its AI model Claude, titled “Keep Thinking.” The multimillion-dollar campaign aims to reach beyond enterprise users and position Claude as a thoughtful, safe AI assistant for solving complex problems without supplanting human judgement. It includes video spots, premium media placements, and out-of-home advertisements. As competition with OpenAI intensifies, Anthropic hopes to expand mindshare among consumers. The push reflects growing focus on brand and consumer trust in AI.
Explore:Mutual Fund Screening
positive
Anthropic Launches ‘Keep Thinking’ Campaign to Broaden Claude’s Reach
about 1 month ago
1 min read
77 words
Anthropic debuts ‘Keep Thinking’ campaign to broaden consumer trust and reach with Claude.
Anthropic has rolled out its first major brand campaign for its AI model Claude, titled “Keep Thinking.” The multimillion-dollar campaign aims to reach beyond enterprise users and position Claude as a thoughtful, safe AI assistant for solving complex problems without supplanting human judgement. It includes video spots, premium media placements, and out-of-home advertisements. As competition with OpenAI intensifies, Anthropic hopes to expand mindshare among consumers. The push reflects growing focus on brand and consumer trust in AI.
Anthropic has rolled out its first major brand campaign for its AI model Claude, titled “Keep Thinking.” The multimillion-dollar campaign aims to reach beyond enterprise users and position Claude as a thoughtful, safe AI assistant for solving complex problems without supplanting human judgement. It includes video spots, premium media placements, and out-of-home advertisements. As competition with OpenAI intensifies, Anthropic hopes to expand mindshare among consumers. The push reflects growing focus on brand and consumer trust in AI.
Companies:
Anthropic
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Anthropic
Claude
Anthropic
Claude
brand campaign
AI trust
marketing
Sep 20, 2025 • 17:17 IST