Getty partners with Perplexity AI in multi-year deal for licensed image access

Getty Images signed a multi-year licensing agreement with Perplexity AI, giving the startup access to its image library for AI-driven search and visualization tools. The partnership ensures legal use of Getty’s premium content within generative AI applications, avoiding copyright risks seen in open-source models. Getty’s shares gained nearly 5% post-announcement. Analysts say this deal signals a new phase in AI-content monetization as companies move to integrate licensed datasets for training and discovery models while preserving intellectual property rights.