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Amazon sends SMS alerts ahead of 14,000 job cuts as AI-reshuffle kicks in
Amazon notified employees via SMS ahead of 14,000 lay-offs as it pivots toward AI-driven efficiency and restructuring.
Amazon sent two early-morning messages to affected employees, urging them to check their personal or work emails before coming to office. This move precedes the company’s cut of around 14,000 corporate jobs globally, largely attributed to streamlining structures ahead of an artificial-intelligence driven pivot. The layoffs target functions across devices, advertising and HR, while hiring in key AI/cloud areas continues. Analysts note the restructuring underscores the shift from brute force staffing to efficiency and automation in large tech workplaces moving into 2026.