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Apple Signals Strong Festive Quarter with AI-Driven Upgrades and Steady Margins
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Apple shares rose 3% after upbeat Q4 results and rising AI capex reinforced confidence in record holiday sales and margin stability.
Bolstered by record iPhone and services demand, Apple projected a robust holiday quarter after posting better-than-expected Q4 results. Shares climbed roughly 3% in post-market trading. Management pointed to new AI-driven device capabilities and a steady improvement in supply-chain reliability. Rising capital investments in artificial intelligence infrastructure are expected to sustain innovation momentum. Even as global currencies pressured revenue, Apple’s disciplined cost controls preserved healthy margins. Investors interpreted the update as renewed evidence of Apple’s long-term resilience in volatile macro conditions.