Meesho IPO risks and catalysts: scale advantage meets deep structural challenges

Meesho’s scale in Tier‑2/3 India, low price positioning, and a large base of small sellers give it a powerful moat if managed well. Its planned investments in cloud infrastructure, logistics, AI, and content‑commerce could unlock high‑margin revenue streams over time. But risks are real: high cash‑on‑delivery returns, logistics burden, and competition from deep‑pocketed rivals could erode margins.