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Emerging AI-led consulting startups challenge traditional firms with automation surge

AI-native consulting startups are disrupting traditional advisory firms with data automation and generative insights.
A new class of AI-native consulting startups such as Parable, Prologue, and Profound are reimagining the advisory landscape by using generative AI and data-automation tools. These firms automate competitive intelligence, market sizing, and financial modeling, enabling faster insights at lower costs. Investors say AI-driven advisory models could capture enterprise clients looking for data-rich, continuous strategy inputs rather than static consulting reports.