Consumer-insights startup Consuma AI has secured ₹12 crore in a fresh funding round led by Equirus Capital’s InnovateX Fund. The SaaS platform uses AI to deliver market research insights, enabling faster consumer behavior analysis for brands and agencies. The funding will accelerate product development, data acquisition, and sales expansion across India and Southeast Asia. Founders say the platform’s automation aims to reduce research lead times by 60%. The round signals investor confidence in AI-driven insights over traditional market research models.