Digital gold platforms in India continue to expand rapidly, offering investors a convenient way to purchase fractional gold units starting at ₹1. Leading apps such as PhonePe, Groww and Paytm allow 24-karat gold purchases stored in insured vaults. Analysts note that digital gold bridges the gap between physical bullion and financial assets, attracting millennials seeking inflation protection. With SEBI proposing tighter regulation, 2025 is set to bring standardized platforms, higher transparency, and potential tax-efficiency for small-ticket investors entering the bullion market digitally.