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7h agoDigital Gold Investments Surge as Millennials Seek Inflation Hedge
Digital gold platforms in India such as Augmont and SafeGold have reported a 22% quarter-on-quarter rise in active users as younger investors diversify beyond mutual funds and equities. The surge is driven by convenience, lower ticket sizes and instant liquidity. Analysts note that rising inflation and festive buying have rekindled interest in gold as an accessible store of value. SEBI is also reviewing norms to bring greater transparency and custody standards to online gold investment channels.
positive
7h agoDigital Gold Investments Surge as Millennials Seek Inflation Hedge
Digital gold platforms in India such as Augmont and SafeGold have reported a 22% quarter-on-quarter rise in active users as younger investors diversify beyond mutual funds and equities. The surge is driven by convenience, lower ticket sizes and instant liquidity. Analysts note that rising inflation and festive buying have rekindled interest in gold as an accessible store of value. SEBI is also reviewing norms to bring greater transparency and custody standards to online gold investment channels.
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Digital Gold Investments Surge as Millennials Seek Inflation Hedge
about 8 hours ago
1 min read
76 words
Digital gold buying in India rose 22% QoQ, led by millennials seeking inflation-hedge convenience and smaller ticket access.
Digital gold platforms in India such as Augmont and SafeGold have reported a 22% quarter-on-quarter rise in active users as younger investors diversify beyond mutual funds and equities. The surge is driven by convenience, lower ticket sizes and instant liquidity. Analysts note that rising inflation and festive buying have rekindled interest in gold as an accessible store of value. SEBI is also reviewing norms to bring greater transparency and custody standards to online gold investment channels.
Digital gold platforms in India such as Augmont and SafeGold have reported a 22% quarter-on-quarter rise in active users as younger investors diversify beyond mutual funds and equities. The surge is driven by convenience, lower ticket sizes and instant liquidity. Analysts note that rising inflation and festive buying have rekindled interest in gold as an accessible store of value. SEBI is also reviewing norms to bring greater transparency and custody standards to online gold investment channels.
Companies:
Augmont
SafeGold
Tags:
economy
gold
economy
gold
digital gold
india
investments
Nov 2, 2025 • 07:24 IST