India set to add about 40 million new investors, reshaping equity-market dynamics

A recent survey by the Securities and Exchange Board of India (SEBI) and other market bodies found that roughly 22% of non-investor households — about 39.7 million people — intend to invest in equities over the next 12 months. The incoming wave of retail participants is expected to deepen market liquidity and broaden base participation. However, experts stress the need for investor education and risk awareness, especially in derivatives and thematic-funds, or the new entrants may face steeper losses in volatile markets.