Samsung Electronics is projected to post its biggest Q3 operating profit in three years, aided by rising demand for server memory chips tied to AI workloads. Analysts expect about 10.1 trillion won in operating profit, up ~10% year-on-year. Strength in conventional memory prices is expected to offset headwinds in high-bandwidth memory sales. The AI demand tailwinds are underpinning chip pricing improvements. Markets will see the actual earnings and margin commentary for confirmation.