The Government of India today announced a regulatory initiative requiring platforms to label content generated or significantly altered by artificial intelligence. The draft rules aim to cover deepfakes, manipulated videos and synthetic media, with platforms expected to mark such content clearly and maintain audit logs. The move reflects mounting concern over AI misuse in elections, misinformation and identity fraud. Observers say this could impose new compliance burdens on global tech firms operating in India and may prompt broader changes in how AI-driven content is governed worldwide.