FMCG firms to restore popular Rs 5/₹20 packs post-GST cut instead of lowering prices

Following a GST rate cut, major FMCG companies in India are opting to offer **larger pack sizes** at traditional price points like ₹5 and ₹20 instead of reducing outright prices. The move aims to retain volume momentum while managing margin pressures from input costs. The strategy is expected to be rolled out by mid-November, with smaller pack sizes being discontinued and incremental quantities given to consumers for the same price. The approach maintains price-point familiarity and may drive retail adoption ahead of the festive season.