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1 day agoFMCG firms to restore popular Rs 5/₹20 packs post-GST cut instead of lowering prices
Following a GST rate cut, major FMCG companies in India are opting to offer **larger pack sizes** at traditional price points like ₹5 and ₹20 instead of reducing outright prices. The move aims to retain volume momentum while managing margin pressures from input costs. The strategy is expected to be rolled out by mid-November, with smaller pack sizes being discontinued and incremental quantities given to consumers for the same price. The approach maintains price-point familiarity and may drive retail adoption ahead of the festive season.
neutral
1 day agoFMCG firms to restore popular Rs 5/₹20 packs post-GST cut instead of lowering prices
Following a GST rate cut, major FMCG companies in India are opting to offer **larger pack sizes** at traditional price points like ₹5 and ₹20 instead of reducing outright prices. The move aims to retain volume momentum while managing margin pressures from input costs. The strategy is expected to be rolled out by mid-November, with smaller pack sizes being discontinued and incremental quantities given to consumers for the same price. The approach maintains price-point familiarity and may drive retail adoption ahead of the festive season.
neutral
FMCG firms to restore popular Rs 5/₹20 packs post-GST cut instead of lowering prices
2 days ago
1 min read
85 words
Indian FMCG firms will expand pack sizes at ₹5/₹20 instead of cutting prices after GST cut.
Following a GST rate cut, major FMCG companies in India are opting to offer **larger pack sizes** at traditional price points like ₹5 and ₹20 instead of reducing outright prices. The move aims to retain volume momentum while managing margin pressures from input costs. The strategy is expected to be rolled out by mid-November, with smaller pack sizes being discontinued and incremental quantities given to consumers for the same price. The approach maintains price-point familiarity and may drive retail adoption ahead of the festive season.
Following a GST rate cut, major FMCG companies in India are opting to offer **larger pack sizes** at traditional price points like ₹5 and ₹20 instead of reducing outright prices. The move aims to retain volume momentum while managing margin pressures from input costs. The strategy is expected to be rolled out by mid-November, with smaller pack sizes being discontinued and incremental quantities given to consumers for the same price. The approach maintains price-point familiarity and may drive retail adoption ahead of the festive season.
Tags:
FMCG
India
FMCG
India
GST cut
consumer goods
retail strategy
Source:
Oct 22, 2025 • 08:27 IST