Recent commentary from Nvidia and market analysts has refocused attention on how top-end AI chips will be sold and priced as hardware cycles evolve. Analysts say as next-generation chips and platforms roll out, vendors may diversify sales models and cloud providers could become primary buyers. The debate highlights how supply, pricing and enterprise demand will shape data-centre capex and AI deployment decisions across hyperscalers and large enterprises. Market participants will be watching sales channels and OEM partnerships closely for revenue signals.