LG Electronics has introduced the ThinQ On, a standalone home-hub powered by generative artificial intelligence, marking its entry into the next-gen smart-home category. The device understands complex multi-step conversations, controls home-appliances and integrates real-time voice recognition, positioning the company to compete in the AI-enabled consumer-electronics space. With India listed among launch markets, the rollout is seen as a test-bed for scalable home-AI hardware. Industry analysts expect this move to trigger competitive responses from other global OEMs targeting the Indian smart-home market over the next 12-18 months.