Fractal, a global AI-solutions provider, has achieved the Amazon Web Services Generative AI Consulting Services Competency, reflecting its advanced capabilities across the full generative-AI lifecycle—from strategy and model development to deployment and governance. The recognition confirms Fractal’s strength in building custom foundation models, fine-tuning them for industry-specific use-cases, and integrating active governance frameworks. The move is seen as intensifying competition in the enterprise-AI services market. Corporates seeking large-scale AI transformation will view this milestone as a validation of Fractal’s credentials and may accelerate vendor selection decisions.