OpenAI launched Atlas, a consumer web browser with ChatGPT integrated for summarization, multimodal search and workspace tools. Atlas targets AI-native browsing by embedding model-driven reading aids, note capture and query chaining directly into tabs. Early builds emphasize privacy controls and opt-in data usage. The move expands OpenAI beyond APIs and apps into mainstream software distribution, intensifying competition with incumbents. Analysts see potential for productivity gains but stress adoption will hinge on speed, extension support and enterprise policy controls.