Article 5: New CEO accelerates Kohl’s value-focused turnaround strategy

New CEO Michael Bender is guiding Kohl’s value-focused turnaround as merchandising, promotions and category performance strengthen.

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Article 5: New CEO accelerates Kohl’s value-focused turnaround strategy

Article 5: New CEO accelerates Kohl’s value-focused turnaround strategy
Under CEO Michael Bender, Kohl’s is emphasizing value-priced assortments, expanding Sephora shop-in-shops and aligning promotions with budget-conscious shoppers. Leadership changes coincide with improved earnings guidance and stronger category performance. Store rationalization and operational discipline remain core to the turnaround strategy. 
Companies:
  • Kohl’s Corporation
Tags:
  • Kohl’s
  • leadership