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7h agoPuma to slash 900 jobs under CEO’s restructuring push
Puma SE announced a major workforce reduction, cutting 900 corporate positions globally as part of its turnaround program. The restructuring aims to streamline operations, focus on direct-to-consumer channels, and exit low-margin segments to restore profitability. The company also plans targeted marketing investments and product-portfolio rationalization over the next two years. Management expects cost savings to emerge gradually through 2026, positioning Puma for stronger brand recovery amid tough competition in global sportswear markets.
challenging
7h agoPuma to slash 900 jobs under CEO’s restructuring push
Puma SE announced a major workforce reduction, cutting 900 corporate positions globally as part of its turnaround program. The restructuring aims to streamline operations, focus on direct-to-consumer channels, and exit low-margin segments to restore profitability. The company also plans targeted marketing investments and product-portfolio rationalization over the next two years. Management expects cost savings to emerge gradually through 2026, positioning Puma for stronger brand recovery amid tough competition in global sportswear markets.
challenging
Puma to slash 900 jobs under CEO’s restructuring push
about 7 hours ago
1 min read
72 words
Puma will cut 900 jobs and simplify its operations to stabilize margins and strengthen its direct-to-consumer business.
Puma SE announced a major workforce reduction, cutting 900 corporate positions globally as part of its turnaround program. The restructuring aims to streamline operations, focus on direct-to-consumer channels, and exit low-margin segments to restore profitability. The company also plans targeted marketing investments and product-portfolio rationalization over the next two years. Management expects cost savings to emerge gradually through 2026, positioning Puma for stronger brand recovery amid tough competition in global sportswear markets.
Puma SE announced a major workforce reduction, cutting 900 corporate positions globally as part of its turnaround program. The restructuring aims to streamline operations, focus on direct-to-consumer channels, and exit low-margin segments to restore profitability. The company also plans targeted marketing investments and product-portfolio rationalization over the next two years. Management expects cost savings to emerge gradually through 2026, positioning Puma for stronger brand recovery amid tough competition in global sportswear markets.
Companies:
Puma SE
Tags:
stocks
retail
stocks
retail
restructuring
corporate
jobs
Oct 30, 2025 • 13:20 IST