Zee’s Q2 profit plunges ~60% as ad revenues slide; digital unit recovers

Zee Entertainment saw its Q2 net profit collapse nearly 60% to ₹76.5 crore amid a persistent ad revenue slump—down ~11% YoY. Total revenues dipped ~2%, though the company’s streaming arm, ZEE5, cut core losses by over 80% and saw 32% revenue growth. Subscription revenue grew ~5% and syndication revenue +8%. Rising content and promotional spends weighed on margins. Zee’s content strategy and reliance on advertising mix pose challenges, especially as digital and linear monetization mix shifts.