Zee’s Q2 profit plunges ~60% as ad revenues slide; digital unit recovers
Zee Entertainment saw its Q2 net profit collapse nearly 60% to ₹76.5 crore amid a persistent ad revenue slump—down ~11% YoY. Total revenues dipped ~2%, though the company’s streaming arm, ZEE5, cut core losses by over 80% and saw 32% revenue growth. Subscription revenue grew ~5% and syndication revenue +8%. Rising content and promotional spends weighed on margins. Zee’s content strategy and reliance on advertising mix pose challenges, especially as digital and linear monetization mix shifts.
negative
1 day ago
Zee’s Q2 profit plunges ~60% as ad revenues slide; digital unit recovers
Zee Entertainment saw its Q2 net profit collapse nearly 60% to ₹76.5 crore amid a persistent ad revenue slump—down ~11% YoY. Total revenues dipped ~2%, though the company’s streaming arm, ZEE5, cut core losses by over 80% and saw 32% revenue growth. Subscription revenue grew ~5% and syndication revenue +8%. Rising content and promotional spends weighed on margins. Zee’s content strategy and reliance on advertising mix pose challenges, especially as digital and linear monetization mix shifts.
negative
Zee’s Q2 profit plunges ~60% as ad revenues slide; digital unit recovers
1 day ago
1 min read
76 words
Zee’s Q2 profit collapses ~60% on ad contraction; streaming division improves losses and subscription growth.
Zee Entertainment saw its Q2 net profit collapse nearly 60% to ₹76.5 crore amid a persistent ad revenue slump—down ~11% YoY. Total revenues dipped ~2%, though the company’s streaming arm, ZEE5, cut core losses by over 80% and saw 32% revenue growth. Subscription revenue grew ~5% and syndication revenue +8%. Rising content and promotional spends weighed on margins. Zee’s content strategy and reliance on advertising mix pose challenges, especially as digital and linear monetization mix shifts.
Zee Entertainment saw its Q2 net profit collapse nearly 60% to ₹76.5 crore amid a persistent ad revenue slump—down ~11% YoY. Total revenues dipped ~2%, though the company’s streaming arm, ZEE5, cut core losses by over 80% and saw 32% revenue growth. Subscription revenue grew ~5% and syndication revenue +8%. Rising content and promotional spends weighed on margins. Zee’s content strategy and reliance on advertising mix pose challenges, especially as digital and linear monetization mix shifts.