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6 days agoFerrari tests tokenised auction concept to court crypto-native buyers
A European luxury automaker outlined a plan to pilot a tokenised auction tied to a Le Mans-winning hypercar, targeting crypto-affluent collectors and younger buyers. The concept blends high-value memorabilia with blockchain-based bidding and settlement, part of a broader digital strategy to reach tech-rich clientele. Key markers for success include issuance terms, custody, KYC, and secondary-market liquidity. The trial will indicate whether premium brands can sustainably merge digital asset rails with traditional auction houses without compromising compliance across jurisdictions.
Explore:Mutual Fund Themes
positive
6 days agoFerrari tests tokenised auction concept to court crypto-native buyers
A European luxury automaker outlined a plan to pilot a tokenised auction tied to a Le Mans-winning hypercar, targeting crypto-affluent collectors and younger buyers. The concept blends high-value memorabilia with blockchain-based bidding and settlement, part of a broader digital strategy to reach tech-rich clientele. Key markers for success include issuance terms, custody, KYC, and secondary-market liquidity. The trial will indicate whether premium brands can sustainably merge digital asset rails with traditional auction houses without compromising compliance across jurisdictions.
Explore:Mutual Fund Themes
positive
Ferrari tests tokenised auction concept to court crypto-native buyers
6 days ago
 1 min read
78 words
A luxury marque plans a tokenised auction to attract crypto-native wealth, testing demand, custody, KYC and secondary-market dynamics.
A European luxury automaker outlined a plan to pilot a tokenised auction tied to a Le Mans-winning hypercar, targeting crypto-affluent collectors and younger buyers. The concept blends high-value memorabilia with blockchain-based bidding and settlement, part of a broader digital strategy to reach tech-rich clientele. Key markers for success include issuance terms, custody, KYC, and secondary-market liquidity. The trial will indicate whether premium brands can sustainably merge digital asset rails with traditional auction houses without compromising compliance across jurisdictions.
A European luxury automaker outlined a plan to pilot a tokenised auction tied to a Le Mans-winning hypercar, targeting crypto-affluent collectors and younger buyers. The concept blends high-value memorabilia with blockchain-based bidding and settlement, part of a broader digital strategy to reach tech-rich clientele. Key markers for success include issuance terms, custody, KYC, and secondary-market liquidity. The trial will indicate whether premium brands can sustainably merge digital asset rails with traditional auction houses without compromising compliance across jurisdictions.
 Tags:
startups
crypto
startups
crypto
ai
luxury
Oct 25, 2025 • 19:59 IST








































