Eternal, the parent of Zomato and Blinkit, reported Q2 net profit collapsing ~63% to ₹65 crore from ₹176 crore a year ago, despite a 183% jump in revenues to ~₹13,590 crore. The sharp fall resulted from elevated expenses, marketing spends, wage pressure, and margin compression despite robust topline growth. The quick commerce business, Blinkit, drove much of the expansion, but cost leverage failed to keep pace. Investors will keep an eye on margin recovery, operating efficiencies, and sequential performance as the sector fights for profitability.