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1 day agoFILA India brings the unapologetic energy with SuperBubble and TSS Moon sneaker launches
Lifestyle brand FILA India has launched two new sneaker lines — the SuperBubble (MRP ₹7,999) and the TSS Moon (MRP ₹6,999) — alongside refreshed versions of its iconic Disruptor silhouette. The campaign targets the youth premium sneaker segment ahead of the festive season and is backed by a marketing push featuring the girl‐band WISH and rollout through the retailer Metro Brands. The move signals FILA’s ambition to gain stronger market share in India’s sub-₹10,000 sneaker category.
positive
1 day agoFILA India brings the unapologetic energy with SuperBubble and TSS Moon sneaker launches
Lifestyle brand FILA India has launched two new sneaker lines — the SuperBubble (MRP ₹7,999) and the TSS Moon (MRP ₹6,999) — alongside refreshed versions of its iconic Disruptor silhouette. The campaign targets the youth premium sneaker segment ahead of the festive season and is backed by a marketing push featuring the girl‐band WISH and rollout through the retailer Metro Brands. The move signals FILA’s ambition to gain stronger market share in India’s sub-₹10,000 sneaker category.
positive
FILA India brings the unapologetic energy with SuperBubble and TSS Moon sneaker launches
2 days ago
1 min read
76 words
FILA India unveils two new sneaker lines to capture youth and premium segment ahead of India’s festive season.
Lifestyle brand FILA India has launched two new sneaker lines — the SuperBubble (MRP ₹7,999) and the TSS Moon (MRP ₹6,999) — alongside refreshed versions of its iconic Disruptor silhouette. The campaign targets the youth premium sneaker segment ahead of the festive season and is backed by a marketing push featuring the girl‐band WISH and rollout through the retailer Metro Brands. The move signals FILA’s ambition to gain stronger market share in India’s sub-₹10,000 sneaker category.
Lifestyle brand FILA India has launched two new sneaker lines — the SuperBubble (MRP ₹7,999) and the TSS Moon (MRP ₹6,999) — alongside refreshed versions of its iconic Disruptor silhouette. The campaign targets the youth premium sneaker segment ahead of the festive season and is backed by a marketing push featuring the girl‐band WISH and rollout through the retailer Metro Brands. The move signals FILA’s ambition to gain stronger market share in India’s sub-₹10,000 sneaker category.
Companies:
FILA India
Metro Brands Limited
Tags:
consumer goods
india
consumer goods
india
retail
footwear
branding
Source:
Oct 22, 2025 • 09:23 IST