Festivals Drive Soaring Gold and Silver Demand

Traditional festivals are boosting consumer demand for gold and silver in India, keeping prices at record highs, despite a challenging macroeconomic environment and ongoing global economic uncertainties.

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Festivals Drive Soaring Gold and Silver Demand

Festivals Drive Soaring Gold and Silver Demand
India’s festival season has significantly boosted demand for gold and silver, with buyers visiting jewellery stores despite high prices. Gold continues to be the preferred choice for auspicious purchases, while silver attracts both industrial and religious demand. Festive promotions, cultural traditions, and concerns over global economic uncertainty have further strengthened retail buying. As Diwali approaches, consumer interest remains strong, reflecting the enduring role of precious metals as both a status symbol and a safe-haven investment during peak festive periods.