positive
7h agoWashington Transit Authority Engages 1.7M Riders with Personalized Year-End Recap
The Washington Metropolitan Area Transit Authority (WMATA) has launched a personalized year end recap experience for its 1.7 million riders. Called '25 Metro Rewind,' this new feature, which launched on December 17, allows users to review their travel habits, key destinations, and yearly patterns across the transit system. By using behavioral data, Metro has created archetypes and badges that encourage riders to engage and share their experiences.
Companies:
- WMATA
- White64
Tags:
- WMATA
- Personalized Data
positive
7h agoWashington Transit Authority Engages 1.7M Riders with Personalized Year-End Recap
The Washington Metropolitan Area Transit Authority (WMATA) has launched a personalized year end recap experience for its 1.7 million riders. Called '25 Metro Rewind,' this new feature, which launched on December 17, allows users to review their travel habits, key destinations, and yearly patterns across the transit system. By using behavioral data, Metro has created archetypes and badges that encourage riders to engage and share their experiences.
Companies:
- WMATA
- White64
Tags:
- WMATA
- Personalized Data
1 min read
67 words
WMATA’s '25 Metro Rewind' gives 1.7M riders a personalized year-in-review, turning travel data into engaging, shareable experiences to strengthen rider connection.
The Washington Metropolitan Area Transit Authority (WMATA) has launched a personalized year end recap experience for its 1.7 million riders. Called '25 Metro Rewind,' this new feature, which launched on December 17, allows users to review their travel habits, key destinations, and yearly patterns across the transit system. By using behavioral data, Metro has created archetypes and badges that encourage riders to engage and share their experiences.
The Washington Metropolitan Area Transit Authority (WMATA) has launched a personalized year end recap experience for its 1.7 million riders. Called '25 Metro Rewind,' this new feature, which launched on December 17, allows users to review their travel habits, key destinations, and yearly patterns across the transit system. By using behavioral data, Metro has created archetypes and badges that encourage riders to engage and share their experiences.
Companies:
- WMATA
- White64
Tags:
- WMATA
- Personalized Data
- WMATA
- Personalized Data
- Transit
- Year-End Recap
- Riders Engagement
- Behavioral Data
Dec 19, 2025 • 08:00