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1 day agoTier-2 & Tier-3 cities of Madhya Pradesh emerge key contributors in India’s e-commerce growth this Diwali
During the 2025 Diwali season, tier-2 and tier-3 cities in Madhya Pradesh (MP) played a disproportionate role in India’s e-commerce surge. The city of Indore alone employed 25,000 gig workers, and sellers from MP accounted for about 4% of a major platform’s national base. Logistics firm Shiprocket saw shipments surge 63% year-on-year in MP. Lower GST rates and improved digital adoption were driving factors. Analysts see MP and similar states as the next frontier for India’s digital commerce expansion.
positive
1 day agoTier-2 & Tier-3 cities of Madhya Pradesh emerge key contributors in India’s e-commerce growth this Diwali
During the 2025 Diwali season, tier-2 and tier-3 cities in Madhya Pradesh (MP) played a disproportionate role in India’s e-commerce surge. The city of Indore alone employed 25,000 gig workers, and sellers from MP accounted for about 4% of a major platform’s national base. Logistics firm Shiprocket saw shipments surge 63% year-on-year in MP. Lower GST rates and improved digital adoption were driving factors. Analysts see MP and similar states as the next frontier for India’s digital commerce expansion.
positive
Tier-2 & Tier-3 cities of Madhya Pradesh emerge key contributors in India’s e-commerce growth this Diwali
1 day ago
1 min read
79 words
Tier-2/3 cities in MP led India’s 2025 Diwali e-commerce growth, marking a shift in geographic seller dynamics.
During the 2025 Diwali season, tier-2 and tier-3 cities in Madhya Pradesh (MP) played a disproportionate role in India’s e-commerce surge. The city of Indore alone employed 25,000 gig workers, and sellers from MP accounted for about 4% of a major platform’s national base. Logistics firm Shiprocket saw shipments surge 63% year-on-year in MP. Lower GST rates and improved digital adoption were driving factors. Analysts see MP and similar states as the next frontier for India’s digital commerce expansion.
During the 2025 Diwali season, tier-2 and tier-3 cities in Madhya Pradesh (MP) played a disproportionate role in India’s e-commerce surge. The city of Indore alone employed 25,000 gig workers, and sellers from MP accounted for about 4% of a major platform’s national base. Logistics firm Shiprocket saw shipments surge 63% year-on-year in MP. Lower GST rates and improved digital adoption were driving factors. Analysts see MP and similar states as the next frontier for India’s digital commerce expansion.
Companies:
Shiprocket
Tags:
economy
e-commerce
economy
e-commerce
India
tier-2 cities
Diwali sales
Source:
Oct 23, 2025 • 04:10 IST