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FILA India launches SuperBubble and TSS Moon sneaker lines targeting youth segment
FILA India releases SuperBubble and TSS Moon sneaker lines as it targets youth premium segment ahead of festival season.
Lifestyle brand FILA India has introduced two new sneaker collections — the SuperBubble and TSS Moon — along with fresh versions of its iconic Disruptor line. The launches aim to capture the rapidly growing youth premium-sneaker segment ahead of the festival season. SuperBubble debuts in bold colourways priced at ₹7,999 while TSS Moon enters at around ₹6,999. The collectibles style is reinforced by a campaign featuring girl-band WISH and a retail push through Metro Brands stores and online. The move underscores the brand’s ambition to gain market share in India’s sub-₹10,000 sneaker category.