Matters.AI secures ₹55 crore seed round for content-AI play

Indian startup Matters.AI has raised ₹55 crore in a seed funding round co-led by Kalaari Capital and Endiya Partners, with participation from Better Capital and Carya Venture Partners. The company builds generative AI tools to automate content creation for publishers, marketing firms and creators. It will use funds to expand its product suite, hire engineering talent and deepen integrations with content platforms. The raise spotlights growing investor interest in AI content startups in India.